About Us – From Family to Family
We are the Permanent Jewelry Center, a family-run business based in Pforzheim – the heart of the German jewelry industry.
Jewelry is in our blood: our father was already a goldsmith and stone setter, and from an early age we grew up attending jewelry and technology trade fairs, witnessing how true craftsmanship is created through passion and precision.
With our main company VELMATEC, we have been working in professional welding technology for more than 15 years.
Based on this expertise, the Permanent Jewelry Center was created as a specialized brand for permanent jewelry.
Today, we combine technical know-how with a genuine passion for jewelry and craftsmanship – and pass this knowledge directly on to our customers.
Many of our partners are family businesses, studios or independent creatives themselves.
That is why we say: from family to family.
Our goal is for you to feel understood – technically, professionally and personally.
What Defines Us
⚙️
Technical Expertise
More than 15 years of experience in welding technology – developed specifically for permanent jewelry.
💍
Quality & Safety
Only tested materials and equipment that meet the highest professional standards.
❤️
Personal Support
Personal advice, honest answers and fast support whenever questions arise.
We support you – from your first device to a successful day-to-day studio business.
With high-quality products, solid expertise and the confidence of having a partner who truly knows the industry.
Visit us in our showroom
